If you’re a newbie to the online marketing world, you may find it difficult to understand how articles can help your business.  Articles are a very popular marketing method, and there are many reasons for this.  The many perks to a solid article marketing campaign can give your site the edge it needs to succeed.

Optimizing your site to do well on search engines is a priority for businesses looking to succeed in the competitive world of online marketing.  All website owners strive to have their site listed high on the search engine results page when a person enters their keywords into the search box.  A site that does not show up on the first page of search engines will receive little to no search engine traffic.  Utilizing article marketing can make your site show up earlier in search engine results.

Websites that include relevant backlinks on their pages will be ranked higher by search engines than sites that do not include such links.  Typically, any article you submit to an article website will include a link to your website in the area where you put your name and other information.  Furthermore, article sites are often viewed by search engines as authority sites, which rank higher than a site the engine does not deem as an authority within its niche.  That link is valuable for boosting your own SEO.  It doesn’t stop there.  If you craft a relevant, well-written, timeless piece, it has the potential of being spread throughout cyberspace, taking your link along for the ride.

As an online marketer, always maintain focus on gaining direct traffic.  Publishing articles on niche sites will put your link out for interested parties to click through to your site.  By using your articles to target people within your demographic, you are gaining a highly interested group of visitors.

Also, those searching for your topic will likely come across the article before they find your site.  The reason, as mentioned, is that many article sites have high standing with search engines.  Therefore, even if your site does not rank high on the search engines, you will gain original traffic through the article link.  After that, your site can sell itself to gain repeat customers.

By writing articles relevant to a certain subject, you portray yourself as an expert in your field.  The more you write, the greater your credibility.  Your articles need to be accurate and relevant to gain the trust of your readers.  Once you gain their trust, your site will be where people turn to get what they need to know.  In addition, they are more apt to follow your advice.  There is no price you can put on the value of expert status.
People who read your article have already absorbed a certain amount of information about your topic.  In addition, they are starting to link the niche to your articles and, as an extension, to you.  By continuing to your site, they are showing an even higher level of interest.  An actively interested visitor to your site has already partially committed to your site.  They are more likely to subscribe to your newsletter, follow your blog, or buy your product or service.

Article marketing is one time when giving your information away free can yield substantial returns.  Build links, grow traffic, and encourage confidence in your site by submitting high quality content to article and niche sites.  You will never regret the effort you put into your article marketing campaign.